Laboratories and social media

When it comes down to social media, every business is different. So it is for laboratories. Laboratories are known to be very innovative in their key business activities (analysing, research), but extremely reluctant in adapting new innovative communications strategies, like engaging in social media. A survey (carried out by the Dutch Royal Chemical Society) confirms this. To give an example: over 82 % do not use Twitter (funny thing is when asked how managers think lab technicians use social media the popularity rank is exactly reversed).

Peggy McKee experienced recruiter for laboratories ( “It’s seen as an additional burden and something that you’re living quite well without. From there it’s easy to pile on the negatives: It eats up too much time. It’s a waste of energy. It’s intimidating. It’s for the younger generation. Social media fosters shallow relationships.” McKee isn’t buying any of it. “You can always come up with something negative about Facebook or YouTube or even LinkedIn,” then use those as grounds for rejection, she says.
However, there is a change of tide. Only 2 % of the managers say they do not use Linkedin. So the majority does. That’s the good news. The more business oriented Linkedin is obviously more within the comfort zone of lab managers. At the same time it can be a good starting point to explore other social media. And not only for searching for job candidates (see january issue of Lab Managers Magazine,
Among interesting applications: branding the laboratory, exchanging knowledge (e.g. about analytical techniques), messaging (using a safe business application like Yammer).

Mindmap Hans Buskes, survey Nadya Doudnik

Want to step into the world of social media?
Don’t miss: Kennisplatform Labmanagers
24 november, Delft, TNO

About Hans Buskes

I am a professional mindmapper, I help companies map their business, I am author of two mindmap books. My clients are law firms, municipalities, banks, consultancies and high-tech companies.
This entry was posted in industries and tagged , , , , . Bookmark the permalink.

2 Responses to Laboratories and social media

  1. Hans/Nadya,

    Leuk onderzoek, onderschrijft mijn eigen bevindingen tot nu toe. Mooi visueel weergegeven, ben ook een fan van Mindmappen.

    Zouden jullie bovenstaande artikel ook op de Nederlandse Laboratorium Blog willen plaatsen?


    Louis Uunk
    LUFC LabConsultants

  2. Peggy McKee says:

    Wow – I love it.
    Great visuals.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s