Mapping the features of a city brand

For a city to be a good brand, it must possess distinctive characteristics. Mind mapping is superior to any other technique to map the features of a city brand. What I like about mind mapping city brands is that is keeps you focused on the big picture. The process of distilling city features in a logo, results very often in the opposite. One or two features are used. However a city can be many things to many people. Tourist may like the historical context of the city; companies that are considering it as a place for business, the presence of a university or other knowledge centres; residents its atmosphere. And so on. Some cities like Delft, have such iconic features, that they are very easily branded. As this mind map shows.

About Hans Buskes

I am a professional mindmapper, I help companies map their business, I am author of two mindmap books. My clients are law firms, municipalities, banks, consultancies and high-tech companies.
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One Response to Mapping the features of a city brand

  1. Pingback: Een jaar mindmapboek « Eburon Business

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