Google “will books disappear?” and you’ll get more than 45 million hits. Case closed? When I was still a scientist there was this lovely quote “publish or perish”. Referring to the dogma that you had to continual publish your work otherwise your career was doomed. Now it has to be rephrased into “publish and perish” when talking about books. Well, I don’t buy it. Records never disappeared because CD’s were better. They vanished because of pricing and the lack of innovation. Now let us talk about books. If books become extinct, this will be – among many reasons – because of lack of innovation. The books I was reading as a small kid are the same (considering the product, not the content!) as I am reading now. There are a few white ravens. The tree of codes by Foer for example. A book literally filled with holes. Different die-cuts on every page. The writing is innovative (as a sculptor Foer cuts into and out of his favourite book The street of crocodiles by Bruno Schulz), the design is innovative and foremost the printing is innovative. Every printer the publishing company approached answered “the book you want to make just cannot be made”. Another innovation would be as Hugh McGuire writes on O’Reilly Radar to hook a book into internet. “a book properly hooked into the Internet is a far more valuable collection of information than a book not properly hooked into the Internet”.
This mind map ‘boosting book sales’ shows there is lot you can do to promote books. Take a look for example at the branch ‘marketing’. There are nowadays more opportunities than ever to reach readers.
Mindmap © Hans Buskes, Wiebe de Jager