Innovate!

Is the paper book dead? Not if the book has a brilliant idea (Black Swan, Taleb), is beautifully designed (Laura, Nabokov), has die-cuts on every page and is sculptured from another book (Tree of Codes, Foer), connects dead content through QR-codes with updatable source (I live in the future, Bilton), is a book about cigarettes packaged in a cigarette box and has great stories as well (Ten stories about smoking, Evers), is pure fun (What every man thinks about apart from sex, Simove), is a complete new format (A contract with god, Eisner) or is a true multimedia project (A Bob Dylan scrapbook, Price). And you know what? They’re all bestsellers.

About Hans Buskes

I am a professional mindmapper, I help companies map their business, I am author of two mindmap books. My clients are law firms, municipalities, banks, consultancies and high-tech companies.
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