Imagine…

40% of iPad owners do not use it to read e-books (and I doubt that this means that 60 % does), says media and publishing forecast firm Simba Information. Although I do, it doesn’t surprise me at all. Publishers think e-books will save them from extinction, but they won’t as long as e-books are only marginally different from paper books. Stop seeing the e-book as electronic book, but as enriched, energized, book. Imagine. You read a book and you disagree with the author. You leave a note in the margin which is picked up by other readers and a dialogue is started. Or, you tap with your stylus on a word and the author starts explaining what he meant. You read a textbook and try to answers the questions at the end of the chapter. The e-book gives feedback whether you have understood it correctly. In a how-to book, e.g. how to mind map, you’ll get video showing how the mind map shown here grew from beginning to the end. Additionally, if you tap the branch ‘openmargin’ you are directed to the website openmargin.

All that is mentioned is technically possible, right now.

Paper books and e-books should not be equal, but complementary.

To finish. Paper books and e-books should not be competitors, but complementary. If so, publishers can sell bundles (paper book plus e-book) instead of singles (paper book or e-book).

The mind map shown is a summary of a bigger mind map (if you are interested, mail me).

Mindmap © Hans Buskes

Thanks to Dave Brand for input.

About Hans Buskes

I am a professional mindmapper, I help companies map their business, I am author of two mindmap books. My clients are law firms, municipalities, banks, consultancies and high-tech companies.
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