Measuring ROI social media

This is a simple (real) example how to measure ROI of social media (you can make it as complex as you want however). Each slice refers to a goal set (the information attached to a section reveals the goal’s setting and progress). The size of a goal’s slice represents its importance relative to its neighbors (subgoals of the same parent), according to its contribution to its parent. Goalscape is used to track  progress (percentage complete) at any level of detail, InComing, Google Analytics and the website statistics software provide the data for the Goalscape diagram.

So don’t accept it when a “social media expert” tells you that asking for ROI is like asking what is the ROI of your telephone.

Read also: social media defined

PS Goalscape is mind map compatible.

About Hans Buskes

I am a professional mindmapper, I help companies map their business, I am author of two mindmap books. My clients are law firms, municipalities, banks, consultancies and high-tech companies.
This entry was posted in business strategy and tagged , , , , . Bookmark the permalink.

One Response to Measuring ROI social media

  1. Pingback: Return on Investment for Nonprofits Using Social Media » Sacandaga Consulting and Communications

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s