Innovation the easy way: find the bugs first

Mindmap © Hans Buskes

Dave Stewart has a clever approach to innovation in his book The business playground. “Another approach to innovation  to see what needs to be changed about a product, service or situation, is to think about the things that bug you about it.” I applied that to the umbrella. I came up with six major bugs. Once you have found the bugs, it is a very easy to redesign the umbrella in a better way.

About mastermindmaps

I am a professional mindmapper, I help companies map their business, I am author of two mindmap books. My clients are law firms, municipalities, banks, consultancies and high-tech companies.
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